Our Privacy Policy

Last updated: 1 December 2022

Introduction

This Privacy Policy governs the use of your information by Crayon Limited (we, us, our, Crayon). When we say “your information” in this Policy, we mean personal information as defined in and protected by the Privacy Act 2020 (Privacy Act).

Any personal information you provide to us will be stored, used and disclosed by us in accordance with this Privacy Policy and the Privacy Act.

This policy explains:

  • The information we may collect from you;

  • How we can use your information;

  • Who we can share your information with; and

  • How we protect your information.

Acceptance of this privacy policy

By using or accessing our digital platforms or providing us with any of your information, you are deemed to accept this Privacy Policy and you authorise the collection, use, disclosure, storage and retention of your information by Crayon in accordance with the terms of this Privacy Policy.

The information we may collect from you

Directly from you

When you fill in a contact or enquiry form on our website, call us, meet us in person or otherwise contact us, we may collect your name, email address, phone number and any other information you choose to provide to us.

When you sign up to our newsletter, we may collect your name, email address, user preferences and any other information you provide to us when you ask to receive our newsletter.

When you respond to our feedback surveys, we may collect your name, email address, demographic information and any other information you choose to include in your response.

Automatically when you use our website

When you access and use our website, we may automatically collect information about your device and usage of our website, including your IP address, operating system, browser type, time spent on certain pages of the website, pages visited, links clicked and language preferences. We may also monitor usage patterns in the application, such as clicks, mouse movement and scrolling to illuminate areas of the website that are confusing or underused, allowing our team to improve your customer experience.

Some of this data is collected through third-party tools and/or the use of cookies, web beacons and similar storage technologies.

How we can use your information

We will only use your information for a lawful purpose in accordance with your specific instructions or consent, or in accordance with the Privacy Act and this Privacy Policy, including for the following purposes:

  • Our website: to maintain and improve our website and to improve your experience across our digital assets;

  • Communication: to personalise communications to you and to monitor, respond to and/or keep records of our e-mail communications and other correspondence with you;

  • Research and development: to test, research, analyse, and develop our website to make it better, safer, and easier to use. We may use your information to obtain your feedback through a third party;

  • Customer support: to assist with the resolution of issues relating to the website or to respond to any queries, comments or complaints you may have;

  • Marketing: to send targeted emails, text messages, ads, and other content about our website or business, providing that on the first occasion you provide Information to us, you will be asked if you wish to opt-in to these marketing communications. You may opt out of receiving marketing communications at any time by following the opt-out instructions provided;

  • Security: in order to detect, prevent, and protect against any illegal activity that may threaten us;

  • Compliance: to comply with applicable laws and/or regulations; and

  • Specific Purpose: for any other specific purpose which we notify you of at the time your information is collected.

Who we can share your information with

We may disclose your personal information where necessary and only to the extent necessary to a limited number of businesses that support our digital assets, including any person that hosts or maintains any underlying IT system or data centre that we use to provide the assets. These third parties may include:

  • software-as-a-service providers;

  • cloud-storage providers;

  • marketing partners;

  • data analytics or research partners;

  • third parties that help us to enhance the safety and security of our website;

  • with third-party providers (such as Google, Facebook and programmatic display) for marketing purposes; and

  • our consultants, lawyers, accountants, and professional advisors.

Some of these service providers, subsidiaries and business partners are located outside of New Zealand and may not be subject to New Zealand privacy laws. We will take reasonable steps to confirm that those organisations are required to protect the information in a way that, overall, provides comparable safeguards to those under the Privacy Act. By using the Crayon digital platforms and providing us with your information, you authorise such disclosure.

We may also share your information if:

  • it’s required by law or is appropriate due to security concerns;

  • we sell to or merge some or all of our business or assets with another company;

  • you give your consent; or

  • the information does not identify you.

Cookies

Cookies and other similar technology are used to remember your browser or device during and between website visits. We use cookies to monitor your use of the website, so we can remember your preferences and settings, improve security, analyse traffic and trends, and measure the effectiveness and popularity of features or marketing.

This technology is linked to your browser or device and usually it doesn’t identify you. The sort of information collected includes your device type, date and time of use, referring website, IP address, and advertising identifiers. We may link this information to other information we collect about you.

We may allow others to provide analytics, send messages and ads for us, and to track and report on performance. These entities may use cookies and other similar tech to identify your browser or device when you use our Service, as well as when you visit other online sites and services.

You may disable cookies by changing the settings on your browser, although this may mean that you cannot use all of the features of the website.

Retaining and deleting your information

We will not keep your personal information for longer than is reasonably necessary to fulfil the purposes outlined in this Privacy Policy.

If at any time you no longer wish to receive any additional marketing emails from us or our business partners, or do not want your information disclosed for direct marketing purposes, contact us using the details at the bottom of this Privacy Policy. Alternatively, as noted above, you can opt out using the function in any electronic marketing communications sent from us or our business partners.

Accessing and correcting your personal information

Subject to certain grounds for refusal set out in the NZ Privacy Act or other applicable laws, you have the right to access your readily retrievable personal information that we hold and to request a correction to your personal information. Before you exercise this right, we will need evidence to confirm that you are the individual to whom the personal information relates.

In respect of a request for correction, if we think the correction is reasonable and we are reasonably able to change the personal information, we will make the correction. If we do not make the correction, we will take reasonable steps to note the personal information that you requested the correction.

If you want to exercise either of the above rights, email us at hello@gocrayon.com. Your email should provide evidence of who you are and set out the details of your request (e.g. the personal information, or the correction, that you are requesting).

Protecting your personal information

We are committed to keeping your information safe and secure. As required by the Privacy Act, we will take reasonable steps to keep your personal information safe from loss, unauthorised activity, or other misuse. We implement appropriate technical and organisational measures to ensure a level of security appropriate to the risks inherent in processing personal information. For example, access to the personal information we store is limited to those staff members who have a legitimate business requirement to use it.

We continuously implement and update security measures to help protect your information. However, despite all of our measures, we can’t guarantee the security of the transmission or storage of your information.

Internet use

While we take reasonable steps to maintain secure internet connections, if you provide us with personal information over the internet, the provision of that information is at your own risk. If you follow a link on our website to another site, the owner of that site will have its own privacy policy relating to your personal information. We suggest you review that site’s privacy policy before you provide personal information.

Changes to our Privacy Policy

We may change this Policy from time to time and will notify you of any changes by posting a revised Policy on our Website. The change will apply from the date that we upload the revised Policy.

Contact Us

If you have any questions regarding our Privacy Policy or wish to access or amend the information that we hold about you, please contact our Privacy Officer, you can contact us at hello@gocrayon.com.