MEET CRAYON

About Us

Reducing financial stress at key life events

Crayon makes the unique financial decisions that come with parenthood simpler and more intuitive for employees and employers.

As parents, few areas of our lives are unaffected by money, and the stakes rise as we build a life for our family. As employers, we can be pivotal in supporting employees through this journey, paving the way for a successful return to work.

With Crayon as your trusted partner, you can chart a clear path forward. Parents know what smart money moves to make, allowing them to focus on what matters. Employers, whether small or large, can provide a better parental leave experience.

Take a look around and explore what we’ve created for you so far.

Our Values

We're in this for a lifetime

Put the personal back into personal finance

Confidence comes from knowing and doing

About Stephanie

Crayon Founder Stephanie Pow has had a career of firsts.

As a student, Stephanie founded Capital W, the first undergraduate business club for women in Australia. She was awarded the University Medal for Finance at UNSW, the only woman to have done so in two decades.

Stephanie joined the global investment bank UBS before completing an MBA from Wharton and an MPA from Harvard as a General Sir John Monash Scholar.

Stephanie held strategic and operational leadership roles at Vend before welcoming her first child. Despite her business background and academic credentials, Stephanie felt financially unprepared for parenthood.

Determined to improve this experience, Stephanie is building a better support system for parental leave in New Zealand.

Crayon Founder Stephanie Pow

Crayon in the News

To read the latest from Crayon, please visit our News and Media section.