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      <image:title>Articles - Parental Leave: A&amp;nbsp;Kiwi Perspective Report - Make it stand out</image:title>
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      <image:title>Articles - Parental Leave in the Public Sector – 2024 Report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.gocrayon.com/resources/parental-leave-2024</loc>
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      <image:title>Articles - The State of Parental Leave in New&amp;nbsp;Zealand – 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - The State of Parental Leave in New&amp;nbsp;Zealand – 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - The State of Parental Leave in New&amp;nbsp;Zealand – 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Articles - The State of Parental Leave in New&amp;nbsp;Zealand – 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.gocrayon.com/resources/parental-leave-public-sector-guide</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-14</lastmod>
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      <image:title>Articles - Parental Leave Guide for Employees in the Public&amp;nbsp;Sector - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.gocrayon.com/resources/employer-interview-rush</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-14</lastmod>
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      <image:title>Articles - Employer interview: RUSH - Heather Polaschek, Head of People and Culture</image:title>
      <image:caption>RUSH is a New Zealand-based design and technology company that builds digital experiences for clients such as Te Whatu Ora, Google, The Warehouse Group and UNICEF. RUSH employs 80 people. Heather Polaschek, Head of People and Culture, talks us through how they created and implemented RUSH’s parental leave policy in 2023.</image:caption>
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    <loc>https://www.gocrayon.com/resources/employer-interview-auror</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-14</lastmod>
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      <image:title>Articles - Employer interview: Auror - Lauren Spagnuolo, People Experience Partner</image:title>
      <image:caption>Auror is a NZ-based global start-up that reduces crime, loss, and harm in retail stores. Auror was founded in 2013 and now has 120 employees across New Zealand, Australia, North America and the United Kingdom. At the 2022 NZ Hi-Tech Awards, Auror was awarded Duncan Cotterill Most Innovative Hi-Tech Software Solution and was highly commended for the Pacific Edge Hi-Tech Emerging Company of the Year. Auror founders James Corbett, Tom Batterbury and Phil Thomson were named the New Zealand winners of EY Entrepreneur of The Year for 2022. This interview was conducted with Lauren Spagnuolo, People Experience Partner, who spearheaded Auror’s updated parental leave policy in 2022.</image:caption>
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    <loc>https://www.gocrayon.com/resources/employer-interview-kpmg</loc>
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    <lastmod>2026-09-14</lastmod>
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      <image:title>Articles - Employer interview: KPMG - Evan Bateup, Chief People Officer</image:title>
      <image:caption>KPMG is a global network of professional firms providing audit, tax and advisory services. Each KPMG firm is a legally distinct and separate entity and sets its own parental leave policy. KPMG New Zealand is locally owned and has over 1,500 employees across seven offices around the country. This interview was conducted with Evan Bateup, Chief People Officer. You can view the relevant press release here from when it was launched in 2021.</image:caption>
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    <loc>https://www.gocrayon.com/resources/employer-interview-tradify</loc>
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    <priority>0.5</priority>
    <lastmod>2026-09-14</lastmod>
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      <image:title>Articles - Employer interview: Tradify - Kiri Rodger, Director of People and Culture at Tradify</image:title>
      <image:caption>Kiri Rodger is the Director of People and Culture at Tradify, a home-grown Kiwi success story. Kiri shared Tradify’s journey of rolling out two parental leave policies in three years.</image:caption>
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  <url>
    <loc>https://www.gocrayon.com/resources/employer-interview-tracksuit</loc>
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    <lastmod>2026-09-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/a4abcee6-4284-42e0-af1b-22c8efa78fed/christine-tracksuit.jpeg</image:loc>
      <image:title>Articles - Employer interview: Tracksuit - Christine van Hoffen, People Lead at Tracksuit</image:title>
      <image:caption>Tracksuit is one of New Zealand’s fastest-growing startups. Founded in 2021 by co-CEOs Matt Herbert and Connor Archbold, Tracksuit is headquartered in New Zealand and now has additional offices in the UK, the US and Australia.</image:caption>
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    <loc>https://www.gocrayon.com/resources/employer-interview-tax-traders</loc>
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    <lastmod>2026-09-14</lastmod>
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      <image:title>Articles - Employer interview: Tax Traders - Nicola Taylor, Co-founder of Tax Traders</image:title>
      <image:caption>Nicola Taylor co-founded Tax Traders, a Kiwi company with 34 employees. Nicola generously shared her journey of building Tax Traders and of rolling out an enhanced parental leave policy as a small business..</image:caption>
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    <loc>https://www.gocrayon.com/resources/employer-interview-slingstone</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-09-14</lastmod>
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      <image:title>Articles - Employer interview: Sling &amp;amp; Stone - Fran Chitoriski, Head of People, Sling &amp; Stone</image:title>
      <image:caption>Fran Chitoriski, Head of People, Sling &amp; Stone</image:caption>
    </image:image>
    <image:image>
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      <image:title>Articles - Employer interview: Sling &amp;amp; Stone - Stephanie Pow</image:title>
      <image:caption>Founder &amp; CEO of Crayon</image:caption>
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  <url>
    <loc>https://www.gocrayon.com/resources/what-drives-financial-behaviour-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/1309ce0a-38e0-4eab-9e06-5a0c1c3f1223/stephanie-pow-crayon-headshot-rectangle-black-white-2.jpg</image:loc>
      <image:title>Articles - What really drives people to change their financial behaviour? - Stephanie Pow</image:title>
      <image:caption>Founder &amp; CEO of Crayon</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gocrayon.com/resources/financial-coaching-vs-financial-advice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/1309ce0a-38e0-4eab-9e06-5a0c1c3f1223/stephanie-pow-crayon-headshot-rectangle-black-white-2.jpg</image:loc>
      <image:title>Articles - Financial coaching vs financial advice: What's the difference (and what does your team need)? - Stephanie Pow</image:title>
      <image:caption>Founder &amp; CEO of Crayon</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gocrayon.com/resources/do-financial-seminars-work</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-12-01</lastmod>
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      <image:title>Articles - How effective are financial seminars? - Stephanie Pow</image:title>
      <image:caption>Founder &amp; CEO of Crayon</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gocrayon.com/resources/financial-wellbeing-for-employees</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/a9764a5d-ee7e-4cf5-ab18-c097470b6755/WellnessWheel2.png</image:loc>
      <image:title>Articles - Financial wellbeing for employees: What it is and how employers can help - Make it stand out</image:title>
      <image:caption>Source: Headspace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/1309ce0a-38e0-4eab-9e06-5a0c1c3f1223/stephanie-pow-crayon-headshot-rectangle-black-white-2.jpg</image:loc>
      <image:title>Articles - Financial wellbeing for employees: What it is and how employers can help - Stephanie Pow</image:title>
      <image:caption>Founder &amp; CEO of Crayon</image:caption>
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  <url>
    <loc>https://www.gocrayon.com/resources/kiwisaver-tips-new-parents</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/44ceffd8-881d-4ff2-a92e-545cd67c57b5/Screenshot+2025-10-17+at+10.50.59%E2%80%AFAM.png</image:loc>
      <image:title>Articles - Six ways to keep your KiwiSaver growing after having a child - Make it stand out</image:title>
      <image:caption>This is the default - you must change it to “Yes” if you want to contribute to KiwiSaver on parental leave and receive the matching contributions from the government.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/0dfe521f-4ade-482e-9581-99fc41ab896d/Mark.webp</image:loc>
      <image:title>Articles - Six ways to keep your KiwiSaver growing after having a child - Mark White-Robinson</image:title>
      <image:caption>Co-founder, Feijoa</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/55c50ace-e1d1-4870-8062-2797d68df71c/Ben.jpg</image:loc>
      <image:title>Articles - Six ways to keep your KiwiSaver growing after having a child - Ben Davin</image:title>
      <image:caption>Co-founder, Feijoa</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/1309ce0a-38e0-4eab-9e06-5a0c1c3f1223/stephanie-pow-crayon-headshot-rectangle-black-white-2.jpg</image:loc>
      <image:title>Articles - Six ways to keep your KiwiSaver growing after having a child - Stephanie Pow</image:title>
      <image:caption>Founder and CEO, Crayon</image:caption>
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  <url>
    <loc>https://www.gocrayon.com/resources/dadventure-parenting-values-conversations-before-baby</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/1309ce0a-38e0-4eab-9e06-5a0c1c3f1223/stephanie-pow-crayon-headshot-rectangle-black-white-2.jpg</image:loc>
      <image:title>Articles - The five conversations every expecting couple needs to have - Stephanie Pow</image:title>
      <image:caption>Founder and CEO, Crayon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/98d5f5eb-d1f3-4109-a9ce-5b9003099301/Aidan.jpg</image:loc>
      <image:title>Articles - The five conversations every expecting couple needs to have - Aidan Kyrke-Smith</image:title>
      <image:caption>Chief Dad Officer and Founder</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gocrayon.com/resources/dads-paid-parental-leave-stay-at-home-partner-nz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/1309ce0a-38e0-4eab-9e06-5a0c1c3f1223/stephanie-pow-crayon-headshot-rectangle-black-white-2.jpg</image:loc>
      <image:title>Articles - Can dads take paid parental leave if their partner is a stay-at-home mum? - Stephanie Pow</image:title>
      <image:caption>Founder and CEO, Crayon</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gocrayon.com/resources/public-holiday-pay-after-parental-leave-nz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/1309ce0a-38e0-4eab-9e06-5a0c1c3f1223/stephanie-pow-crayon-headshot-rectangle-black-white-2.jpg</image:loc>
      <image:title>Articles - Navigating public holiday pay after parental leave in New Zealand - Stephanie Pow</image:title>
      <image:caption>Founder &amp; CEO of Crayon</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gocrayon.com/resources/dadventure-emotional-side-parental-leave</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/1309ce0a-38e0-4eab-9e06-5a0c1c3f1223/stephanie-pow-crayon-headshot-rectangle-black-white-2.jpg</image:loc>
      <image:title>Articles - Dadventure on the emotional side of applying for Parental Leave - Stephanie Pow</image:title>
      <image:caption>Founder and CEO, Crayon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/98d5f5eb-d1f3-4109-a9ce-5b9003099301/Aidan.jpg</image:loc>
      <image:title>Articles - Dadventure on the emotional side of applying for Parental Leave - Aidan Kyrke-Smith</image:title>
      <image:caption>Chief Dad Officer and Founder</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gocrayon.com/resources/nz-parental-leave-guide-dads-partners-employers</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/1309ce0a-38e0-4eab-9e06-5a0c1c3f1223/stephanie-pow-crayon-headshot-rectangle-black-white-2.jpg</image:loc>
      <image:title>Articles - What parental leave are dads and partners entitled to? A guide for NZ employers and parents - Stephanie Pow</image:title>
      <image:caption>Founder and CEO, Crayon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6289a4a6d1835407376c43d9/98d5f5eb-d1f3-4109-a9ce-5b9003099301/Aidan.jpg</image:loc>
      <image:title>Articles - What parental leave are dads and partners entitled to? A guide for NZ employers and parents - Aidan Kyrke-Smith</image:title>
      <image:caption>Chief Dad Officer and Founder</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gocrayon.com/resources/meet-team-crayon-ludwig-wendzich</loc>
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    <lastmod>2025-06-24</lastmod>
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      <image:title>Articles - Meet Team Crayon: Ludwig Wendzich - Make it stand out</image:title>
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